DescriptionIn order to make money as a photographer, you have to know how to price, package, and sell your work. In this 3-day course, small business owner and award-winning photographer Julia Kelleher will teach you how to create a strategic sales system — without relying on over-the-top, hard-selling sales techniques. Julia will help you identify new product and sales opportunities, including the importance of in-person and projection sales. You will learn powerful selling techniques by watching Julia conduct an actual sales session live, right before your eyes. Julia will also give you a comprehensive pricing overview — including how to create packages that encourage your customers to spend more purely by adding the right value. By the end of this course, you will know how to predict your sales averages, forecast growth, and go from thinking about the next single sale to thinking about the next year of sales.
InstructorPortrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums and custom wall art. In 3 short years of moving her studio from Portland, OR to the small town of Bend, OR, she has grown into a 6 figure business with 2 employees including a second associate photographer. In the last year, unique marketing efforts, a consistent branding message and persistent relationship building has doubled her client base and earned her studio the reputation for being the “newborn” photographer in Central Oregon. A PPA International Silver Medalist and Gold Level Photographer of the Year, Julia has had 3 prints accepted into the International Loan Collection in just 3 short years of competition. Julia is a master marketing and sales expert. A Time Exposure approved educator for ProSelect Sales Presentation software, she helps photographers world-wide break into in-person sales and master their “soft-selling” technique. Julia picked up her first 35mm SLR film camera at age 14. Putting it down after college to pursue her masters degree in broadcast journalism at the esteemed Syracuse University Newhouse School of Public Communications, she spent over a decade traveling the country covering general assignment stories for all three television networks. After working Portland, OR”s ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her techniques to help other photographers understand their clients, and improve their businesses.